Craigslist

I have worked with Chloe Lee in this personal project.

When: Spring 2019

Responsibilities: User research, competitive analysis, ideation, high-fidelity iteration, prototyping

Logo3.png
 

MY ROLE

We worked on this personal project with total 2 people. I led throughout the whole process of user research, ideation, and prototyping. 

BACKGROUND

Craigslist is an American advertisement website that users can find and post housing, jobs, item, services, and community. This is our personal project which the goal is to redesign Craigslist in the focus of finding and posting housings, sublets, and rooms. 

CURRENT PRODUCT

The current product, in the focus of housing section, is very plain design, and has multiple categories. There are, also, too many search engines, and repetitive posts. 

USER RESEARCH

We conducted various types of user research methods to understand users’ process and pain points in their search for housing, sublets, and rooms. I have the user research process, and came up with various methods. 

Secondary Research

Researched different housing websites that allow users to find rooms, sublets, and houses. Able to find more housing websites through user interviews, as users mentioned several websites they used in their search.

User Interviews

Made survey questions for college students and recent graduates to fill out in order to view the quantitative side of this project.

Survey

Interviewed 3 college students, and 1 recent graduate from different states, who have experienced in searching housing, sublets, and rooms near college town.

AFFINITY MAPPING

After conducting user interviews, we created two affinity maps based on our user research to synthesize our insights and better understand what employees think about digital innovation and idea submission. We have used sticky notes in summarizing the results that we have gotten. 

AFFINITY MAPPING

Based on our user research, we gathered our insights and overall summary of users' needs and wants.

Search Engine

Users care for safety and verification as they find sublets, housing, and rooms

Safety and Verification 

Users care for safety and verification as they find sublets, housing, and rooms

Methods of Finding Housing

Essential search engines are needed for users to conveniently find housing

LOW-FIDELITY PROTOTYPE

With the insights and research in mind, we began to jotting down what new craigslist system could look like. 

Homepage

Sign - In Page

Overall Apt/ Housing

Individual Apt/Housing

Message Page

ID & Rating Page

LOW-FIDELITY PROTOTYPE

We then made simple prototypes that was based off from our sketches.

UI LIBRARY

Color Scheme

Font

Logo

HIGH-FIDELITY PROTOTYPE

With the original color that Craigslist had, and the complimentary color palette of the original color, we started our high-fidelity prototype. 

Home Page

This is a homepage where users can log in, and go straight to certain page that they desire.

Sign-Up Page

Users can sign up their account with the informations that can verify their identifications.

Seller/Buyer Identification & Rating Page

Users can see who is renting, and subletting the house or the room with verification.

Overall / Individual Apartment Housing Page

Users can check housing informations in detail, contact the owner, and apply for the housing.

Seller/Buyer Sublets Temporary Page

Users can check temporary sublets' informations in detail, contact the owner, and apply for the housing.

Overall / Individual Apartment Housing Page

Users can check rooms' informations in detail, contact the owner, and apply for the housing.

Seller/Buyer Sublets Temporary Page

Users can check temporary sublets' informations in detail, contact the owner, and apply for the housing.

Overall/Individual Message Page

Users can communicate directly through message page. The message is secured by privacy, and moderator, allowing renters and lister to message each other.

Thank you for reading!